John de Vries announced the launch of his new direct-sales beauty company, which he describes as an ‘ageless living’ brand – YouLab Global. The products will be formulated with patented nano technology, allowing hydration and rejuvenation of the skin from the inside out; as well as products supporting cellular health. 

De Vries is a 30 year veteran of brand building, and has assembled a diverse team of consultants to formulate all the products. The team includes chemists, biochemists, nutritional experts, pharmacists, and manufacturers, which he says are all “on the forefront of product research and development.”

YouLab is led by its newly named president, Barry Cocheu, formerly of Zurvita and AmeriSciences; and Sharon Tahaney, former executive for Tupperware and leadership consultant and creative resource for Mary Kay, as Chief Strategy Officer.

Tahaney said, “Connecting innovative products to consumers through passionate and committed entrepreneurs is what I have built my career on and I am excited to be on the leadership team alongside John de Vries and Barry Cocheu.”